Moon Cheung has quickly made a name for herself as a content creator and influencer. Moon's journey began in 2020 when she started her YouTube channel for fun while doing an internship at a local company. While YouTube was the starting point for her creative endeavors, she now focuses more on Instagram (@moon.cytt).
Moon is known for her fun and creative content, which aligns perfectly with the current trends of platforms like Instagram Reels. She balances her part-time marketing job in an apparel company with her video creation on Instagram, where she has gained a significant following and collaborated with various Key Opinion Leaders (KOLs) and celebrities.
Being an influencer can be demanding, but Moon takes it all in stride. Her videos often feature life at HKUST and light-hearted pranks involving elaborate camera angles and a large cast of extras. Her unique content has garnered attention and popularity, especially in Hong Kong, where few creators produce similar videos.
Moon acknowledges the differences between Instagram and YouTube when it comes to content creation. Instagram's search engine optimization makes it easier to reach many followers quickly, while YouTube requires attention to history, keyword use, and other factors.
While Moon has faced some challenges, she remains flexible and open to collaborations. She recognizes that partners bring fresh perspectives, unique spins, and new audiences to her content. Some of her video series, like "Sorry I have a Boyfriend," have even turned into collaborations with brands.
When it comes to posting frequency, Moon advises focusing on quality rather than quantity. She emphasizes the importance of engaging with her viewers and encouraging likes, comments, and shares to boost views.
Moon's success as a content creator and influencer has led her to expand her reach beyond Hong Kong, exploring markets like Taiwan, where her videos are well-received. She believes in working hard, staying true to her values, and understanding her audience when leveraging social media for branding and customer engagement.
Alumni Newsletter Winter 2023