Kenji Cheung has chosen a path not taken by many of his peers. A fashion aficionado since adolescence, Kenji always wanted to study fashion. However, his idea was not supported by his conventional parents, so he opted for an engineering degree at HKUST.
He cherishes his memories of the University, which was more than just a place to learn. It was at the Orientation Camp that he met his wife, Esther Tsang. They got married and now have three children. He also got a taste of what running a start-up for online tutoring is like, working alongside his younger brother and two friends. Although the start-up business did not last long, he learned a key lesson in entrepreneurship: the importance of finding the right partners with a similar mindset and vision.
“I dare say my time at HKUST was the best time of my life. I have many fond memories of the University—so much so that I even bought an apartment within walking distance and I can walk to campus any time,” says Kenji.
After graduation, Kenji took the reins of his parent’s business, but this did not stop him from chasing his fashionista dream. When he met Ethan Newton, a connoisseur who taught him menswear — from tailoring to styling — he knew it was time to venture into the fashion world. They co-founded Bryceland’s in 2016 and opened their first shop in Tokyo, the well-known global menswear capital. The Hong Kong outlet in Central opened the following year, offering made-to-measure services and styling advice in addition to their garment collection. In 2023, Bryceland’s expanded its reach across the continent and landed at London’s prestigious Chiltern Street.
Bryceland’s carries vintage-inspired aesthetics and a humble philosophy that sets it apart from other fashion house labels. “We offer no logos on our garments because we want shoppers to appreciate the quality and design. Having a logo becomes a distraction.” says Kenji. Unlike other fashion labels, Bryceland’s garments never go on sale. “Our garments feature ageless designs meant to be worn for more than a single season, and this appeals to shoppers across generations.”
Looking back, Kenji is proud of what Bryceland’s has achieved. “We have found the sweet spot for Bryceland’s as it approaches its 10th year. I have been very lucky to work in a field where my passion lies.” Going forward, Kenji plans to expand Bryceland’s presence at trunk shows and partner with boutiques to enter new markets such as Southeast Asia and Europe.
If you want to level up your styling and dive into the vintage cult, follow Bryceland’s on Instagram and Facebook or visit Kenji at Bryceland’s in Central.