Upon graduation, Catherine joined the National University of Singapore (NUS) as an Associate Professor in the Department of Marketing before returning to Hong Kong to take up the role of Associate Professor at the Chinese University of Hong Kong in 2015. She also serves on the editorial review boards of top-notch journals.

A prolific researcher, Catherine was awarded NUS's Faculty Outstanding Researcher Award from the Faculty of Business and the Department Outstanding Researcher Award from the Department of Marketing in 2006.

Catherine attributes her success to the undergraduate and postgraduate education she received from HKUST. "The PhD program is well-structured and the training is world class. Every professor is dedicated and nurturing. I applaud the Department for being ranked top 3 in the world for its outstanding research productivity," she says.

At HKUST, Catherine met her husband Ho Man Wai who is now a faculty member at the Department of Statistics and Applied Probability at NUS. Catherine enjoyed teaching in Singapore as the students are highly motivated and international. "With trilingual language competence, students are generally vocal and expressive. I embrace the academic vigor sparked by interactive discourse during lectures," Catherine adds.